Work-life balance is an important aspect of a healthy work environment. It can reduce stress and burnout for employees. Employees will also feel healthier and happier when they work, which in turn, increases productivity.  However, the definition of work-life balance has evolved. The definition of work-life balance in the past is now different from how millennials view this term.

In the past, people focused on work-life balance in their own lives. They were more likely to spend their free time with their family, loved ones, and doing things they enjoy. They would think of work-life balance as a requirement from the company. However, these days, it is viewed differently.

Millennials are more interested in finding a career that will support their lifestyle. Lifestyle here means their life outside of work. It’s no longer just about their free time apart from work, but work that has the flexibility to support their lifestyle. For example, for someone who has an interest in sports and has commitments to go for trainings, competitions etc., they will find a job that allows them to do that. A stringent 9am-6pm job will definitely not be something that they can commit to.

However, with all that being said, employers are struggling to ensure there is work-life balance for everyone, while ensuring that there is no decline in productivity. Although there may be a higher percentage of millennials in the workforce, we cannot neglect that there are also other generations around too. Employers should focus on creating a healthy working environment that promotes growth, opportunities and work-life balance for employees.

It is no secret that millennials like to share almost every aspect of their lives on social media. This translates to them shopping more since they do not want to be seen in the same outfit too often.

Top local fashion blogger, Viola Tan, also the founder of Love.Bonito; constantly uploads fashion and her lifestyle pictures to establish her brand and associate Love.Bonito as a trendsetter in Singapore. Fashion School for many local millennials, they look up to Viola as she not only possesses the looks; but also have the brains to build a successful entrepreneurship. Loyal followers, like many others, will comment on her posts to establish a connection.

Social media is something that almost everyone today owns and uses. You might be deemed as “outdated” if you are not using it. One is usually expected to be comfortable with the platforms professionally as well. This is hugely evident on local job search portals where you’ll see plenty of job opportunities looking for social media professionals in the fashion industry. Social media is a key channel for brand building and engagement with customers nowadays and businesses need to maintain their social media presence.

Social Media and e-commerce will continue to flourish in the Fashion industry. Many people still tend to be easily influenced by personalities in the online space and they aspire to be like them. Although it may seem to not make sense for people to lose their individuality and follow blindly of what is trending just to “fit in”, it is an undeniable force that social peer pressure is a powerful and major driver for the boom of digital in the Fashion industry.